One of the first stories we covered here at the Scottish Terrier and Dog News was Carnegie Mellon’s adoption of the Scottie dog as its official mascot. Well now, with the help of the design firm SME Branding and lots of focus groups consisting of students, faculty, staff, and alumni, the university has come up with a unique new Scottie logo to be unveiled Saturday during the season’s last home football game.
“CMU is finally going to have an image that isn’t a piece of plaid cloth. It’s true, the Scottie dog isn’t all that intimidating, but at least we now have an animate object to represent our student body,” said Julia Kramkova, a sophomore business administration major who was in one of the focus groups that viewed the mascot design.”The Scottie dog has been a part of CMU since the times of Carnegie Tech and it is great to know that we are now officially embracing him. I saw the original design for Scottie and I must say I was pleasantly surprised. I think a lot of people will really like the new Scottie — he’s quite the bad-ass!”
Can’t wait to see him. And hope he brings good luck for the game.