Oh, how times have changed! These days, it’s just about as hard to sell a Ford as to use free puppies as an advertising gimmick.
This Buffalo-area promotion from 1937 was tied to Ford’s “Aye and thrifty too” campaign. We learned about it thanks to our friends at Interior Design Hound — more specifically, Mr. Interior Design Hound, who kindly provided this story from his collection.
Here are some more photos and ads from Ford’s thrifty days:
Toys like the one below also come up for sale on eBay from time to time, but remember to be thrifty when you bid.