The creation of the calendar is an interesting techie tale:
It was created entirely through online collaboration. A shared document was created within Google Docs. Copy and descriptions were created, amended and rewritten until everyone was happy. Photos were posted, viewed and shared in a similar manner. Conference calls were held on Skype.
Using these free online services meant that everyone had input in real time, the document could be viewed at any time with changes being viewed by everyone as they were made.
When all the components were approved, the calendar was created within Costco’s online PhotoCenter. Again, everyone was able to view the document as it was being assembled. Changes, adjustments and tweaks were immediate and visible to everyone in real time.
When the project was finished, a single proof copy was printed for the St. Louis Scottish Terrier Rescuers to look at for a week or two, just to make sure it was exactly what they wanted. Even though it was created in Jerome, Idaho, the proofing copy was printed for pickup at the Costco in St. Louise.
Finally, the 2012 calendar was moved into StLSTR’s PhotoCenter account. From there, they can print calendars as they are sold. They do not have to estimate how many are going to sell and print hundreds of copies to get a deal.
As calendars orders are placed, more calendars are printed at Costco and mailed to the customer. They have the additional option to remotely print the calendar to any Costco location for local pickup by the customer.
What was demonstrated was a risk free (no money out-of-pocket) fund-raiser for a nonprofit. The collaboration used Google Docs. The live discussions used Skype. The prepress and proofing of the design was done through Costco’s PhotoCenter. Now, they can have print exactly as many calendars that as are needed, when they are needed.
A risk free fund-raiser for a nonprofit organization.
Get yours now for $20. Mail check payable to StLSTR, 7125 W. Florissant Ave, St. Louis MO 63136 OR PayPal link on website: www.StLouisScottieRescue.com (note: calendar) (include note with your return address–expect 2-3 weeks for delivery) $20 includes shipping to the continental USA.