Clarification from a Scottie lover: My line about why I started this site seems to have been misinterpreted, which could mean I didn’t write it very well in the first place. So, let me clarify. I absolutely do love Scotties and other dogs. They make me smile and laugh at least once a day. But I didn’t start this site as a labour of love. As a professional writer, it was always my intention to see if I could make money from the Scottie News. As much as writing is fun for me, it’s also work. I hope that clears things up.
If you’ve ever read my bio page, you know a bit of the history of the Scottish Terrier and Dog News and it might not be what you imagined:
Many people think I started this site because of my love of dogs, but that’s not the case. I actually began dog blogging because I thought I could make some money. I found most dog websites to be a spammy mess or dominated by dog extremists, who thought you were cruel if you watched a TV show your dog didn’t like.
I wanted to see if high-quality websites about specific dog breeds could generate an audience and, then, a profit. I was highly influenced by the The Long Tail, which is all about niche markets.
My bio also explains how things have worked out since the Scottie News was founded almost five years ago:
As for my original business goals, well, my sites are successful enough that I don’t know how to quit them, but not successful enough that I can quit my day job.
Be warned though, the price will not be cheap. These sites are still of considerable value to me, not so much for the revenues they bring in, as for what they’ve taught me about publishing on the internet and creating a community of readers who contribute to making the Scottie News a great place to visit and find Scottish Terrier information. It’s kind of like owning a research lab.
At this point, unless someone makes me an offer that’s too good to refuse, I plan to keep the Scottie News going. Unlike during past crises and moments of drama, both readership and subscribers keep steadily trending upward. Earlier this fall, I also sold a number of lucrative ads, but, alas, those appear to have tapered off. For the moment, the only revenues coming in are from Amazon and Google AdSense, neither of which will allow the Scottie News to meet its original financial goals including rental of a winter world headquarters in the Caribbean.
For this reason, I’ve decided to approach my readers and say, “Yo, how much are you willing to pay for the Scottie News experience? Pretend we’re back in the pre-internet era when readers actually paid for most of their content, what would a subscription like this have been worth to you?”
Although, I wanted to put a “subscribe” button here and not a “donate” one, because of the charitable overtones, I’ve ended up choosing the latter. It’s not that I have any plans to halt the Scottie News, it’s just that I can’t commit to continuing it and I would hate for anyone to have a monthly charge going through if I ran off to Rio or some such thing.
So the “Donate” button it is, but I urge you to think of it more as a payment for subscriptions past.
As always, feel free to comment and thanks in advance to anyone who uses the donate button to make a non-donation if you know what I mean.
Aspiring Dog Media Magnate